I work a lot with clients who don’t understand how much they are really worth. There are many reasons for this but primarily I think it has to do with 3 main reasons:

1. We hold stories about being “not good enough” which are basically erroneous.
2. No one showed us how to figure it out.
3. We forget what we would be willing to pay for something we wanted or needed.

The first recommendation I make to my clients often includes “shopping” for something they want and assessing if getting a good deal or getting a solid reliable service or product is more important to them. The reality is a good product/service is worth every cent.

Next I ask them to think of what they would be willing to actually pay for it. Really. Not your offer, rather someone else’s service or product. Why would you pay this? What do they offer you don’t? What is the same?

These are good steps in helping you to determine your “worth” – at least in the market!

The final quick recommendation I suggest, is finding a venue for working through the emotional barriers to success. This is a foundational need to any successful business, so prioritize it. It could be talk therapy, energy work, self-care, support groups, business coach, … Find something that calls you to be your highest self and go from there!